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Measuring Online Advertising Success.
Measuring success of online advertising is sometimes like trying to catch a calf at a rodeo. However, marketers and advertisers want to know results based on facts. Online advertising depends on what you're aiming for though. It may be immediate purchases or click - throughs or it may be brand awareness, so measuring the value of results can be difficult.
Who wants what.
Direct marketers want immediate customer reaction, on the marketer's time. This type of result is easier to measure. Brand managers, however, acknowledge the fact that consumers will act on their own time, so this type of advertising attempts to embed focused messages that consumers carry with them. Acting immediately isn't always the target. It's remember, and remember "something."
Who's in control?
If the marketer ran the world, all marketing would be instantaneous and marketing would be easy. All consumers/customers would react to whatever the marketer compelled them to do. But because the consumer owns the decision making process, marketers must try to understand their thinking process. Sometimes they do act immediately, while other times, they make a note or log it into their memory for future reference. Your customers are in control.
So tell me what do.
We're not supposed to tell you what to do as much as inform you of what to do. Because we have seen first hand the results of advertising online, we are of course biased. But when it works, it works. As to which type of online advertising campaign, banner ad, direct marketing technique to choose, that will depend on you and your company. Contact us and let's talk. We'll show you what has worked in the past and what things are available every day.
Whether you choose to advertise now or later. Online advertising is here to stay and now more than ever your audience is searching the web first. You want to be there when they do. Contact Empire for more information on where and who you can advertise with and how to get started. |
